Bespoke flowers for any occasion

Proudly serving Richmond, Glen Allen, Midlothian, Moseley, and surrounding counties

Meet Liz Carroll Syed

I’m Liz, the heart behind Bloom Culture Florals. My journey to floral design has been shaped by a lifelong love of the arts. Growing up as a classically trained singer, I developed an eye (and ear!) for harmony and detail. Later, I spent seven exciting years in the fashion industry, where I honed my sense of style and appreciation for beauty. These experiences naturally led me to floral design, where I can combine creativity, precision, and storytelling to craft unforgettable arrangements.

Born and raised in the South, I carry with me a deep love for connection and hospitality. I’ve never met a stranger, and my extroverted spirit thrives on creating meaningful moments for my clients. Whether I’m crafting a bouquet for a bride’s big day or designing an arrangement to brighten someone’s home, I pour my heart into every petal.

Bloom Culture Florals was born during COVID when I started creating floral arrangements and delivering them to my neighbors’ doors—small gestures of empathy, community, and, most importantly, a way to brighten their days during a difficult time. What began as an act of kindness quickly blossomed into a passion, and now, I pour that same heart and artistry into every design, helping people celebrate life’s meaningful moments through flowers.


What We Do

  • Floral Arrangements

  • Sympathy/Funerals

  • Weddings & Events

  • Floral Subscriptions

  • Floral Workshops

  • Hospitality Floral Design

Gallery

Reviews

  • “Flowers were vibrant and fresh.  The arrangement was beautiful art.  My mother enjoyed them.  I was also pleased and will continue to support local.  Actually, this was my second order within the month!” 

    — Chanel

  • “Finally a florist I can trust! My best friend lives in Richmond and I had the hardest time finding a florist that I love. Liz creates the most beautiful and luxe arrangements for me. She never disappoints and communication is easy. Thank you!!!”

    — Linda N.

  • “Liz is a great florist and has amazing customer service!  My friend’s daughter was in the hospital and I wanted to deliver flowers to her and it was a rush order.  I contacted Liz at Bloom Culture and she was able to put together an amazing flower arrangement with a “get well balloon and stuffed animal and delivered it to the hospital the next day! It was perfect and seamless.  I would highly recommend for any occasion!”

    — Tiffany E.

  • “Liz is AMAZING. She makes the most beautiful arrangements - I’ve never seen arrangements so gorgeous. And she’s a mommas small business too!” She delivered flowers to my friend in a literal hurricane. It was the anniversary of her mother’s death and I wanted to send flowers. She knew what the flowers were for and even though I said she could wait until the next day she still went - bc she wanted my friend to have them to brighten up her day. That speaks volumes about her. Every bouquet I’ve ever ordered from her are just breath taking. I can’t say enough amazing things about her work!

    — Cindy E.

Contact us.

bloomcultureflorals@gmail.com
(919) 884-0540

Moseley, VA 23120