I’m Liz, the heart behind Bloom Culture Florals. My journey to floral design has been shaped by a lifelong love of the arts. Growing up as a classically trained singer, I developed an eye (and ear!) for harmony and detail. Later, I spent seven exciting years in the fashion industry, where I honed my sense of style and appreciation for beauty. These experiences naturally led me to floral design, where I can combine creativity, precision, and storytelling to craft unforgettable arrangements.

Born and raised in the South, I carry with me a deep love for connection and hospitality. I’ve never met a stranger, and my extroverted spirit thrives on creating meaningful moments for my clients. Whether I’m crafting a bouquet for a bride’s big day or designing an arrangement to brighten someone’s home, I pour my heart into every petal.

Bloom Culture Florals was born during COVID when I started creating floral arrangements and delivering them to my neighbors’ doors—small gestures of empathy, community, and, most importantly, a way to brighten their days during a difficult time. What began as an act of kindness quickly blossomed into a passion, and now, I pour that same heart and artistry into every design, helping people celebrate life’s meaningful moments through flowers.